Get clarity on your vision & business strategy, build engaged teams, Increase profits and Organizational Success

Our Life is about our conscious and unconscious choices. The choices that we make every minute of every day.
Maybe we do not have much control over our backgrounds, looks, genes, up bringing circumstances, the inevitable events we go through but for sure we have the choice to evoke the change and lead a life that we envision.
I can be the person I want, I can be the leader I aspire, I can create the life I yearn for.
Hence at "The Choice for Leadership Solutions” we provide Coaching and facilitation services to support you on your journey to be, do or have what you choose.
Partnering to solve important business challenges through finding the
Partnering with managers and business owners for strategic advisory an
Transferring knowledge about the latest practices, publications, thoug
Partnering with individuals to achieve their life and business aspirat
Hello, I am Lina Ayesh
An ACC (ICF Accredited coach). Certified Executive/ Leadership Coach, a Mentor, and a Trainer.
I am inspired by a strong believe in humans’ unlimited potential. Furthermore their right to be in a space where they are heard and seen.
I have always been extremely passionate about the art of leadership, extraordinary performance, the dynamics of full engagement at work and life. How to recognize the need for change and to lead it.
Particularly intrigued on how people can create value and meaning in their lives.
So I took this passion further and dived deeper into different coaching modalities, leadership literature, emotional intelligence, and neuroscience.
Attended courses, workshops and conferences to further sharpen my intuition and skills.
Got trained and certified as a life coach and an executive coach, and still learning and following great mentors and coaches to gain more insights and tools.
I had coached and mentored hundreds of remarkable individuals and professionals and worked with many organizations facilitating growth and development using coaching, and mentoring or through creating and conducting customized leadership programs.
It was an unconventional way for me to explore myself on a personal level and maximise my performance on a professional level.
Lina provided me with exercises that were straightforward and to the point, helped me develop my self-awareness, and gave me honest feedback. I specifically enjoyed exploring and knowing what are my core values and with it enabling the process of enhancing them with the intention of implementing them into my professional career and practice.With this type of support from Lina, it has improved aspects of my relationships (professional and personal), and increased my communication skills-set by making my approach in business more personal. Her compassion, commitment and assertiveness in this coaching/mentorship got me closer in developing my career and making informed decisions; meeting both my individual and professional needs.Dana GharaibehFounder and CEO
During the time I had with Lina she has consistently brought valuable insights and transformed the techniques I employ to my business.
The business benefits gained from mentoring with Lina were invaluable, the sessions we had together, in planning for the future of the business were really influential, therefore our time was maximized in dealing with the key objectives I wanted to improve on or problems I encountered.
The qualities I appreciate about Lina are that she is an expert in her field and willing to share all of her experiences, objective, concise, and exceptionally inspiring where I totally felt we vibe together.
I do not think I can express enough my appreciation & gratitude to you as a coach in the first place and as a person on a professional level.
When we first started this course, my main concern was that it might be a text book, take notes sort of sessions, but to my surprise, not only did I enjoy our sessions but it also helped me grow my business and correct my mindset towards the future.
As a corporate person who spent more than a decade in business development working for big corporates, I reached to a stage in my journey as an entrepreneur where I was drowning in the details, and I have lost sight of why I started my business in the first place. This program, gave me more clarity, more energy to get back on track and continue my journey with love & determination.
You have triggered back my "don’t take NO for an answer" attitude and mindset.
Placing my Mission & Vision on the table made the long road seem clear and helped me push more to look for all ways possible to reach my goals. I had general goals like everyone does, but your idea to create KPIs even for a small start-up like mine, made me dive deeper to make my goals more specific and mark mile stones along the journey, that gave me sense of achievement along the way.
Your suggestion to make a survey enriched my perspective and got me closer to my clients to create a better understanding of their needs. That made me realize how building a business is way more than having the perfect product, but in engagement, accessibility, covering the demand and adding value to my client’s health and life.
The access to a big corporate event to create more brand awareness was a generous gesture from your side, I highly appreciate it.
During my career up to Management, academic life to an MBA and so many courses I have joined, your sessions were the most extraordinary in terms of professional coaching, adjusting mindset, engagement, information and the continuous positive vibes.
Special thanks to you Lina Ayesh for the life changing experience.
I have joined Lina’s coaching and advisory programs a year ago when I started a new and exciting phase in my career as a manager.
We had worked together for multiple sessions, using different tools, and approaches which helped me address different work related issues and to reach an Aha moments, which affected my life positively.
Lina had assisted me in improving my leadership skills and competencies and on discovering my own strengths, values, and my passions in life.
Lina has the best combination of practical experience in the corporate world and the coaching knowledge that helped me understand and practice different approaches to excel in my new role.
Her respect for the people she works with and the excellence of their results are among many leadership competencies that she demonstrates.
I’ve known Lina for more than two decades as a co-founder and CEO of the company she worked in (STS). I saw Lina develops her career from a junior support engineer to become the General Manager of one of the largest and well know IT companies in the MENA region.
Lina is a very ambitious person, passionate and dedicated to what she does, loyal to those who work with her, very good at convincing people of her ideas, well-structured and organized and does not give up nor compromise on her high set of ethics, beliefs and principles.
During my work in STS, I had the pleasure and the honor to work directly with Lina on many projects. Frankly, I can’t think of any other person who I would love to work with.
She is an excellent leader, great mentor and admirable manager. During the time I worked with Lina, she taught me a lot in life and work.
Lina is smart, meticulous, hard-working and heart-working fellow, who possesses a very unique skill in seamlessly pushing people to their extremes but keep them happy in doing so.
I will always thank God that I had the opportunity to work with Lina and surly hope that our paths will cross sometime
Mrs. Ayesh is one of the most dedicated and hardworking business leaders I have ever worked with. At STS Group, through her strong leadership and business acumen, she improved the business cycle and the performance of STS drastically. I worked with Lina to serve the overall objectives and marketing strategy of STS, hand in hand with the international vendors such as Oracle, IBM and many others throughout the long lasting partnerships with STS that she managed to keep at the highest levels of mutual interest, respect and team spirit.
With Lina’s leadership, a new structure of the company stabilized and enabled the sale of the business, improving shareholder returns in a very short time.
Lina is an inspirational leader who consistently drives everyone on her team to raise their standards and deliver outstanding results.
Lina Ayesh played a major role in my career, the effect was significant as it started early in my career when I joined STS. I heard about Lina’s achievements in one of the public newspapers in Jordan, and as a fresh graduate I wanted to be part of her Division. so I joined her team at the age of 22 as a technical support engineer, and within less than 2 months I asked her to move me to sales team. That was a major turning point in my career and I was worried to have this request rejected as I was still under probation, Lina on the contrary had spotted a potential in me and welcomed this move to her Sales team. As a junior sales engineer she gave me the support, vision and directions on how to handle customers and meetings, which contributed to the success of my career and gave me a great boost to excel in her department. Another major encounter was when I decided to move outside of Jordan she gave me her insights and advice about the business outside of Jordan, where I am still thankful for her professional and personal support.
Years passed now and am a middle aged man, and I still highly recommend her as a coach and a leader, she understands people well and she can always give a trusted and non-biased advice.
Few years ago, I worked with Lina when she was the General Manager of Products and Solutions and I was the Product Manager responsible for the networking business. She worked with me to further develop my managerial competencies and communication skills to fit my new role.
We worked on different skills separately, step by step during our engagement, and without even informing me that the journey was to grow the leader inside of me.
She worked with me on building a problem solving mindset, handling conflicts in a timely manner among other leadership skills.
I started working with Lina as a junior presales engineer joining her team Integrated Solutions Division and this was a great and exciting journey of five years. A challenging experience Full of learning and opportunities.
Her ability to create a sense of belonging and being part of a team is remarkable. she showed me that working alone can get you fast, but when working together as a team we will get far beyond in achieving targets and creating new projects. An advise from her that I carry with me since then and using my own words here ‘’I can still Be assertive and firm in demonstrating what I want, yet keeping the professional and polite way in communicating it’’
Lina is a leader by example, through our 5 years working together, she was a role model to me in demonstrating integrity, in learning and growth, and in conflict resolution.